Social Media Confidentiality
The ethical duty to protect patient privacy in digital spaces
Definition
Social Media Confidentiality is the ethical and legal obligation to protect patient privacy in all digital communication, including posts, photos, videos, and comments on social media platforms.
Key Rules
- Never post patient information, even anonymized details that could identify them
- Never post photos or videos that include patients, charts, or clinical information
- Never discuss patients or colleagues online
- Avoid commenting on employer's care in public forums
- Maintain professional online presence
- Follow facility social media policies
Legal and Professional Consequences
Violations can result in HIPAA penalties, licensure action, termination, and lawsuits.
NCLEX Relevance
Updated 2026 emphasis on digital ethics.